A home brain for busy families

Groceries, school, bills. One message every morning.

Send a photo, a voice note or a forwarded email on Viber or Telegram. Estia keeps the shopping list, the school schedule and the bills in order — and sends the whole family one short summary each morning.

Estia reminds and suggests. It never pays, orders or sends anything outside your family.
Estia, the home assistant: a ceramic figure holding a glowing bowl
A normal Tuesday

You send what you already have.

No forms, no new app to learn. A photo, a forward, a quick note — Estia does the rest.

Shopping
photo of the fridge
What are we missing for the week?
From the photo: milk, eggs and tomatoes look low. I've added them to the list. Anything else?
School & bills
Fwd: School trip on Friday, payment due Wednesday
Added: school trip on Friday. Payment reminder on Tuesday evening. I'll mention it in the morning summary.
Every morning · one message
Good morning. Today: swimming at 17:00 (George). Running low: milk, eggs. Due Friday: the water bill (Maria). Nothing else urgent.

How it works

Three steps, then one calm message a day.

01

Set up your home

Sign up, add the adults in your family, and connect Estia on Viber or Telegram. Setup is self-serve.

02

Send what you already have

A photo of the fridge or a receipt, a voice note, a school email or an e-bill. Forward emails to your family's own Estia address. Estia never connects to your inbox.

03

Get one morning summary

Each morning, everyone gets the same short message: what's missing from the shopping list, what's on at school, and which bills are coming up.

What Estia takes off your plate

Three things, done well. Estia suggests and reminds — you decide and act.

🛒

Shopping

Snap the fridge or a receipt and Estia builds the list. Ask "what's missing?" any time. Everyone in the family sees the same list.

🎒

School & kids

Forward the school emails. Estia pulls out the schedule, trips and payments, and reminds you before anything is due.

🧾

Bills

Forward the e-bill. Estia notes the amount and due date, reminds you before it's due, and sends a short monthly summary. You pay it yourself, as you do now.

☀️

The morning summary

One message to the whole family each morning: shopping, school and bills in a few lines. No app to open.

Estia waving hello

Works from what families already do

Estia works from photos, voice notes, text and emails you forward. It suggests and reminds. You stay in control of every decision.

◇ Robot-ready

Your family's memory, ready for what comes next.

Estia doesn't just help this week. Year after year, it quietly builds the full picture of your household — your routines, your shopping, the kids, what your family actually needs.

Today

It keeps the week in order

Shopping, school and bills, gathered from what you already send and summed up in one calm message every morning.

Over the years

It learns your family

Estia builds a complete, private profile of how your home runs and what it needs — the living memory of your household.

When home robots arrive

Robot-ready, robot-friendly

When the first home robots launch, your family won't start from zero. Estia is the brain they plug into — robot-ready from day one.

Trust, safety & ownership

Built so you stay in control

Estia is designed around a simple rule: it helps, but it never acts behind your back — and the cloud it runs on belongs to your family, not to us.

Estia reminds and suggests; it never pays, orders or sends anything to anyone outside the family.
Data is stored in the EU, though processing by the AI models may happen outside the EU.
Your home runs on its own cloud, built on Cloudflare's infrastructure — the family's space, not a shared black box.
At any stage you can detach from our service and take your family's cloud with you. No lock-in — it's yours to keep.
Estia isn't trained on your family's data.
Delete or export everything in one click.
Pause any time — Estia goes quiet until you message "resume". No streak to keep, no pressure.
No ads. We never sell or share your family's data with anyone.
Only minimal data about children — no AMKA, no grades. Health info such as allergies only with explicit consent.
Estia never connects to your inbox; you forward only what you want it to see.

Founding-family pricing

One simple price for the whole home — everything included, no per-feature add-ons. Founding families get a special rate for joining early.

✦ Setup €0 First month free 30-day money-back guarantee

Family

One home · up to 4 members

€14.90 / month
Founding rate for 12 months · VAT included
then €24.90/mo or €249/year
  • Everything in Start
  • Up to 4 family members
  • Shared calendar COMING LATER
  • Meal planning COMING LATER
  • Home maintenance reminders COMING LATER
Join the founding families

↩ 30-day money-back guarantee

Care — for families looking after an elderly parent. Coming soon.  ·  All prices include 24% VAT.

Coming later

We're starting with three things done well. These come next, in no promised order.

Weekly meal plans Shared Google / Apple calendar Home maintenance reminders Document folder Supermarket basket prefill Care mode for elderly parents A role for older kids (12+) WhatsApp channel

Questions families ask

Do I need to download an app?
No. Estia works inside Viber or Telegram, and your home dashboard opens in any browser. There's nothing to install.
Can you see my email?
No. Estia only sees what you forward to your home's own Estia address. It never connects to your inbox.
Does Estia pay my bills?
No. It reminds you when they're due and sends a short monthly summary. You make the payment yourself, exactly as you do now.
What do you keep about my child?
Only a first name, class and dates. Nothing health-related — no AMKA, no grades — without your explicit consent.
Where is my data stored?
In the EU. Processing by the AI models may happen outside the EU, unless confirmed otherwise. Your home runs on its own cloud, built on Cloudflare.
Can I stop any time?
Yes. Pause whenever you like, and export or delete everything in one click. You can detach your family's cloud from our service at any stage — no lock-in.
Why not WhatsApp?
It's coming later, once we finish reviewing its business-messaging rules. For now, Viber and Telegram keep everything private and 1:1.
Estia waving hello

Become one of the first Estia families.

Tell us a little about your home. We'll write back if the pilot is a fit — you don't need anything else at this step.

Setup €0 · first month free · 30-day money-back guarantee

Thank you — your details are on their way. We'll be in touch about the Estia pilot. 🙏